David Hume Institute David Hume Institute

Understanding Scotland Economy Tracker - May 2024 Insights

Catch up with results and insights from Wave 11 of the Understanding Scotland Economy Tracker (USET) - a quarterly survey of over 2000 people in Scotland.

This event launched the latest findings in our quarterly research series. Our regular survey with the Diffley Partnership helps us to understand and monitor changes in economic attitudes and public opinion over time.

Scott Edgar, Senior Research Manager at the Diffley Partnership, presented the latest findings. The recent data shows that healthcare and the cost of living are at the forefront of voters’ minds ahead of the General Election.

We were delighted to be joined by Sebastian Burnside, Chief Economist at NatWest Group and João Sousa, Deputy Director of the Fraser of Allander Institute who give their reflections and insights on the results.

The event was kindly hosted by the Royal Bank of Scotland.

Video credit: Allan Lloyds, Live to Air.

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David Hume Institute David Hume Institute

Understanding Scotland Economy Tracker - February 2024 Insights

Catch up with the February 2024 results from the Understanding Scotland Economy Tracker (USET). Hear the results and reflections from guest panellists and the audience.

Past event: 28th February 2024

This event launched the latest results from the Understanding Scotland Economy Tracker (USET) - a quarterly survey of over 2000 people in Scotland undertaken in partnership with the Diffley partnership.

Mark Diffley, Director of the Diffley Partnership presented the latest findings which track economic confidence and buying intentions over time, as well as helping us to understand and monitor economic attitudes and public opinion.

Mark was joined by Professor Mairi Spowage, Director of the Fraser of Allander Institute and Kevin Havelock, Regional Director Corporate, Commercial and Business Banking at Royal Bank of Scotland to reflect on the results which came a week ahead of the Spring Budget at Westminister.

The event was kindly hosted by the Royal Bank of Scotland.

Video credit: Allan Lloyd, Live to Air

About the speakers:

Mark Diffley, Director and Founder of the Diffley Partnership

Mark has spent 25 years delivering research, polling and insights for organisations in all sectors, including for governments, the third sector and companies across the business sector.

After working with a number of agencies in the research sector, Mark set up Diffley Partnership in 2017 and works with a brilliant team in Edinburgh to ensure that our research and insights are of the highest quality, enabling his clients to make important decisions with confidence.

Mairi Spowage, Professor of Practice and Director of the Fraser Allander Institute

Mairi’s areas of expertise include economic policy, economic statistics, national accounting, public sector finances, and economic and fiscal forecasting. Mairi leads on the Institute's work with various partners, including those in business, the public and third sector. 

Mairi is leading on various projects to improve economic measurement and the use of economic insights to improve policy decisions in Scotland and beyond. She also leads the programme to encourage graduates into careers in analysis through the Economic Futures programme. 

Mairi is on the Leadership team of the Centre for Inclusive Trade Policy and the Economics Statistics Centre of Excellence. Previously, Mairi was the Deputy Chief Executive of the Scottish Fiscal Commission and the Head of National Accounts at the Scottish Government, and has over 15 years of experience working in different areas of statistics and analysis, including transport, household surveys and performance measurement.

Kevin Havelock, Regional Director Corporate, Commercial and Business Banking at Royal Bank of Scotland

Kevin joined the Royal Bank of Scotland as a graduate trainee over 25 years ago, working in various teams before specialising in relationship management and moving into Corporate and Business Banking.  He has a degree in Politics from the University of Aberdeen and an MBA from Edinburgh Business School at Heriot Watt University.  Kevin is also currently a Governing Council Member of the Edinburgh Chamber of Commerce and previously served for six years as Treasurer of the charity, Families Outside.

Read more about the research.

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David Hume Institute David Hume Institute

Understanding Scotland Economy Tracker - November 2023 Insights

The Understanding Scotland Economy Tracker, produced in partnership with the Diffley Partnership, marks its second birthday, showing many Scots continue to take extreme measures to navigate turbulent economic times.

This briefing of the latest results Understanding Scotland Economy Tracker, produced by the David Hume Institute and the Diffley Partnership, marks its second birthday, showing many Scots continue to take extreme measures to navigate turbulent economic times:

Mark Diffley, Director of the Diffley Partnership and Scott Edgar, Senior Research Manager present the top ten insights from the latest tracker results and with reflections on the long term implications of the data:

  • 1 in 6 people (17%) report skipping meals

  • 1 in 5 people are using ‘buy now pay later’ payment plans

  • 2 out of 3 people (67%) are not putting the heating on to reduce costs

For many, the ongoing challenges with the cost of living are dominating their lives with:

  • 3 in 10 (29%) Scots tell us they are losing sleep due to their personal finances

Many Scots are living with severe financial precarity:

  • 3 in 10 people (28%) are not confident of covering a £100 emergency expense – up three percentage points since February 2023.

  • This rises to 1 in 2 (49%) for an emergency expense of £500.

The survey also shows 8 in 10 Scots perceive the economy as favouring the wealthy (78%), while 53% believe it primarily serves business interests. Only 1 in 10 (10%) believe that the economy works in their own interest.

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Understanding Scotland: public perceptions of the economy

Catch up with the February 2023 findings of our quarterly research series, Understanding Scotland: Economy, which tracks economic confidence and buying intentions over time, as well as helping us to understand and monitor economic attitudes and public opinion.

Past event: 1st March 2023

On Wednesday 1st March 2023 we discussed the latest insights from our most recent Understanding Scotland quarterly survey of economic attitudes and expectations. Our regular survey tracks economic confidence and buying intentions over time, as well as helping us to understand and monitor public opinion.

For this event we were joined by Mark Diffley, Shona McCarthy and David Eiser. The conversation brought to life what is valuable data and essential information for decision makers in all sectors.

Mark Diffley is a researcher and political pollster with over 20 years’ experience.

Shona McCarthy joined the Edinburgh Festival Fringe Society as Chief Executive 7 years ago. Shona has championed the Edinburgh Fringe as the world’s leading performing arts festival and expo, founded on the principles of open access and freedom of expression.

David Eiser, is Director of Research, Analysis and Investigations at Consumer Scotland, the recently established statutory organisation for consumers in Scotland.

View Mark’s slide presentation

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