Press Release: Scots report increased financial pressure impacting their work and home life  

48% of people living in Scotland believe their financial situation is worse than a year ago, our independent quarterly tracker has revealed.   

Since August 2024, there has been a six percentage point rise in people feeling that their own finances have worsened in the last year – with 3 in 10 people (29%) admitting they have lost sleep over money.

While 63% believe that the general economic conditions are worse, up nine percentage points, 65% of people said they believe that the general economic conditions will continue to decline, up 13 points on the last quarter.  

The latest results for the Understanding Scotland Economy Tracker, from the David Hume Institute and polling experts Diffley Partnership, suggest a growing lack of optimism over the last three months and pose big questions for Shona Robison ahead of the Scottish Budget.

The latest edition of the survey from November 2024 shows that:

  • More than 1 in 6 people (17%) report strained relationships at home because of money

  • 1 in 6 Scots (16%) report an impact on their physical health due to worries about money

  • 1 in 3 people (32%) report an impact on their mental health due to worries about money

  • Only 15%  say that concerns about money matters have not affected them

  • 3 out of 4 people (75%) believe the economy works primarily in the interests of wealthy people

This shift towards a less positive outlook suggests that political messaging from Prime Minister Keir Starmer that “things will get worse before they get better” ahead of Labour’s first budget in October has been heard loud and clear by Scots.

However, there is not a complete lack of optimism with younger Scots more likely to believe that their financial fortunes will turn. Those aged between 16 and 34 appear more optimistic with 25% saying they believe their own economic situation will get better. This compares to just 6% of 45 to 54 year-olds, 8% aged 55 to 64, and 5% of over 65s.

When looking at the policy priorities for Scots, healthcare and the NHS remains the top priority of Scots with nearly half (47%) citing this as one of the top three issues facing Scotland.  A third (34%) cite cost of living and inflation, this has declined eight percentage points from November 2023. One in five (19%) put poverty/inequality among the top three issues facing Scotland.

Scott Edgar, Senior Research Manager, at the Diffley Partnership said:

“The latest findings from the Understanding Scotland Economy Tracker show that public confidence in the economy has taken a massive hit over the last three months.

People are reporting that concerns over money matters are impacting their work, home life, and health.

With two-thirds of Scots expecting the economy to worsen over the next twelve months, many will be looking to next week’s Scottish Budget as a chance to offer a signal of confidence in the nation’s economic future.”

Susan Murray from the David Hume Institute said

“With the Scottish Government’s budget just over a week away, there is an opportunity for Finance Secretary Shona Robison take on board the large number of people struggling financially.

“However, as the weather turns colder, it feels like there is a long hard winter ahead for many. I hope all political parties take on board the large number of people feeling so stretched as the political horse-trading starts to get the Scottish budget passed. 

“The economy will not turn a corner and productivity will not increase until more people are sleeping easily at night and not lying awake worrying about money.”

 

  Notes to editors: 

  • Designed by the Diffley Partnership and the David Hume Institute, the survey received 2,233 responses from a representative sample of the adult population, aged 16+, across Scotland. Invitations were issued online using the ScotPulse panel, and fieldwork was conducted between the 1st-5th November. Results are weighted to the Scottish population (2021 estimates) by age and gender.  

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